NOVAAN / RETAIL OS
COUNTER
One counter for billing, stock, and GST.
Faster billing, simpler stock control, effortless GST — built with feedback from real retailers.
TODAY · REVENUE
₹ 18,460
STOCK SENTINEL
6 LEFT · REORDER POINT
BRANCH SYNC
3 BRANCHES · IN SYNC
No training required.
Works with any barcode scanner.
Keyboard-first, always.
0 min
FROM SIGNUP TO YOUR FIRST BILL
No installation. No consultants. No setup fees.
0 screen
FOR YOUR ENTIRE OPERATION
Billing, stock, GST, and branches — one place.
0
TRAINING SESSIONS NEEDED
If you can use a phone, you can run Counter.
Built around real counters.Not around software menus.
Every workflow below was shaped by sitting with retailers at their counters — watching where billing slows down, where stock goes missing, and where GST eats an evening.
Billing at the speed of your counter
Scan, bill, print — without touching the mouse. Built for the evening rush, when every second at the counter has a queue behind it.
KEYBOARD · BARCODE · TOUCH
LOW STOCK
Notebook A5 · 6 LEFT
Stock that watches itself
Every sale updates stock at the counter. Retail Pro adds movements, low-stock tracking, and purchase-driven reorders.
SALE → STOCK · RETAIL PRO+
Reports without the spreadsheet
Daily collections and tax summaries on every plan. Retail Pro adds profit, payables, and cash-flow views.
DAILY · WEEKLY · MONTHLY
Every branch, one brain
Business Plus and Enterprise: shared catalog, synced stock, inter-branch transfers, and branch-level P&L from one workspace.
BUSINESS PLUS · ENTERPRISE
GST summaries ready for review.
GSTR-1 and GSTR-3B summaries are assembled from your billing data — review and export for portal preparation.
GSTR-1 · GSTR-3B · EXPORT-READY
Purchases that close the loop
From low-stock alert to stocked shelf: create the PO, track the vendor, and watch inventory update the moment goods arrive.
ALERT → PO → STOCK
Every rupee, accounted for.Real time.
Revenue trends, inventory health, branch comparisons, and GST summaries — surfaced automatically, not buried in report menus.
Explore reporting →SYNC · NETWORK READY
One platform.Every branch.
On Business Plus and Enterprise: inventory sync, shared catalog, branch-level P&L, inter-branch transfers, and unified GST reporting — from one screen.
SECURITY · YOUR DATA
Your business datastays your business.
We're early — and we're building Counter to be trusted with your sales, customers, and tax records from the first bill.
ENCRYPTED IN TRANSIT
Every connection to Counter is secured with TLS — from your counter to our servers.
ISOLATED PER STORE
Your billing, stock, and customer records are walled off from every other business on Counter.
YOURS, ALWAYS
We never sell your data. We share it only with providers needed to operate Counter.
COUNTER · RETAIL OS
The store you want to runis already possible.
Create a Counter workspace · No card required · Retail Pro & up: book a demo
SETUP HELP INCLUDED · WE’LL GET YOU LIVE